HAYPP GROUP
We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose healthier enjoyment. How? By offering people safer nicotine online.
Haypp Group is one of the Nordics’ leading e-commerce groups with ten store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches as well as Swedish style snus online. With our headquarters located on Östgötagatan in Stockholm we are 150 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast-moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to healthier alternatives across all our markets globally.
THE ROLE
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As a Content Manager (and part of our customer acquisition team), you will be responsible for creating, optimizing and high-quality SEO content for our sites and other channels in German-speaking market. You will also play a pivotal role in developing and executing our content strategy in the German-speaking markets (DACH). You will be responsible for ensuring that content aligns with our brand voice, captures our audience's attention, and drives engagement.Inspiring healthier enjoyment has never been more important, and this is central to our work at Haypp Group. SEO and content are a vital part of our work at Haypp, especially as we operate in a regulated category. In order to help us excel in this mission, you will be working closely with other functions (such as PR, Paid Marketing and CRM to name a few), but will be working on helping us scale our content operations and helping us spread our mission further. As of now we are operating on 8 different markets but intend to expand into further markets and encourage healthier enjoyment in more regions.
Main Responsibilities
- Work with our team of content managers to develop our content strategy that supports our marketing and business objectives across all market
- Create and execute a local content strategy in collaboration with other departments (such as local business units, PR, CRM) based on the higher level content strategy.
- Project manage content on our DACH sites, from ideation to publication.
- Generate written SEO content and relevant graphic assets in German for our DACH sites. This includes on page content such as brand pages, landing pages and sub pages, as well as editorial content for the blog.
- Collaborate with other units in the customer acquisition team (such as SEO and Paid Marketing specialists) as well as across functions (such as PR, local business unit managers and legal)
- Track and analyze content performance to identify areas for improvement on all our DACH sites.
WHAT WE WANT FROM YOU
The right balance of creative thinking skills, exceptional writing and editing skills, strategic We think you have the right balance of creative thinking skills, exceptional writing and editing skills, strategic planning, and the ability to apply SEO and content best practices. If this describes you, you'll fit right in!
Successful candidates also meets the following requirements:
- Native German, with excellent writing skills
- Fluency in English (you must have English as a working proficiency, as this is the company language).
- A Bachelor's degree in marketing, communications, or a related field
- 3+ years of experience with SEO content and/or content production
- Knowledge of SEO best practices and experience with tools, such as Google Analytics and Ahrefs
- Experience with design tools (such as Adobe Suite)
- Experience working with CMS systems (such as Easyfy or Magento)
- Strong organizational and project management skills
- Ability to work independently, but also have strong collaboration skills.
- Cultural understanding and market knowledge of German-speaking markets.
If this describes you, you'll fit right in!
It is also a bonus if you have
- Experience working in e-commerce or other B2C sector.
- Fluency in one of our other market languages (other than German and English)
WHAT WE OFFER
We are a value driven company with our values Badass Teamwork, Encourage Innovation, No Douchebags and Dive in Headfirst at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands-on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.
Because we recognize that our team members are our most important differentiator, we offer our team members generous benefits. We offer the following perks to everyone at Haypp Group:
Premium ITP1 occupational pension savings plan
- Insurance plan, including private healthcare
- 30 days of paid vacation
- Parental pay lift
- Wellness allowance of 5,000 SEK per year
- Regular conferences abroad
- Lots of social happenings
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application! Apply with your CV, a cover letter, through Linkedin or in any other way you feel represents you in the clearest possible way. All ways of connecting work for us!
Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.
If you have any questions about the role or what it’s like to work at Haypp Group in general, feel free to reach out to our responsible recruiter Viktoria Sobolewski at viktoria.sobolewski@hayppgroup.com. We look forward to hearing from you!
