Note: This is a remote role, and only for candidates with proven experience in Facebook ads, Instagram ads, email marketing and WhatsApp ads.
Responsibilities:
- Develop, implement, and manage marketing campaigns that promote the products and services of the company on Facebook, WhatsApp, Instagram, and via Email.
- Identify and evaluate new digital technologies and use Web analytics tools to measure site traffic to better optimise marketing campaigns, email marketing, social media, and display and search advertising.
- Create, maintain, and implement digital marketing and editorial calendars.
- Collaborate with internal teams to create landing pages and optimise the user experience.
- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
- Analyse ROI and KPIs.
- Develop and implement targeted email marketing strategies.
- Craft engaging and persuasive email content to drive customer retention and acquisition.
- Design and optimise email marketing campaigns for better open and click-through rates.
- Monitor and analyse key performance metrics to assess effectiveness and optimize email campaigns.
- Create ad creatives for Instagram, Facebook and WhatsApp ads.
- Utilise a combination of different ad types (like video ads, carousels and image ads) to increase engagement.
- Utilise segmentation, personalisation, and A/B testing to enhance campaign performance.
Requirements:
- Proven experience as a Digital Marketing Expert or Email Marketing Specialist (2+ years).
- Excellent understanding of digital marketing concepts, email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Strong analytical skills and experience with reporting and data analysis.
- Proficiency in marketing tools (like Facebook Ads, Instagram Ads, WhatsApp Ads), and marketing automation systems (like MailChimp) and integrating those systems with other technologies.
- Ability to deliver creative content (text, image, and video).
- Proven track record in driving successful email and digital marketing campaigns.
- Exceptional writing skills and a keen eye for detail.
Performance Goals:
- Achieve a return on investment (ROI) of at least 200% on marketing campaigns.
- Consistently meet or exceed key performance indicators (KPIs) including open rate, click-through rate, conversion rate, and email list growth.
Note: This position requires a high degree of collaboration, creativity, and strategic thinking. Only candidates with a track record of delivering high ROI campaigns will be considered. We value the diversity of our team and encourage applications from all backgrounds.
Job Type and Timing
- Remote
- Full time role
- Timings are flexible
Job Type: Full-time
Salary: Rs20,000.00 - Rs70,000.00 per month
Experience:
- Facebook & Instagram ads: 2 years (Required)
- Email marketing: 2 years (Required)
- WhatsApp ads: 1 year (Required)
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